Banner ads represent a standard form of online advertising. These rectangular images or visual elements appear on digital platforms and aim to engage user attention, ultimately increasing brand awareness. Banner ads exist in throughout numerous online destinations, including social media. They operate through clicking with the banner, which takes u

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to pinpoint malicious actors who deceive systems for financial gain. A side-by-side evaluation of legitimate traffic versus fraudulent activity can be invaluable in gra